White-Label Partner Application

Apply to resell the Backbone Framework under your own brand.

Company & Brand

Optional. A link to your own privacy statement. Your clients see this on the intake wizard we deploy under your brand, so it points to your policy, not ours. If you don't have one yet, leave this blank; the privacy link is simply left off your wizard until you provide one.

SVG preferred, PNG accepted, transparent background. Minimum 400x400px if square, or 1200x300px if a horizontal lockup. Max 5MB. This becomes your brand's logo across generated reports.

A note on readable color These reports carry your brand to your clients, so they need to be readable by everyone who opens them, including the roughly one in twelve people with reduced color vision. The international standard for that is WCAG, and AA is the level most organizations are held to. A color that looks right on a logo can fail it as small text, so we check your palette as you enter it and tell you exactly which color to adjust.

This is advice, not a barrier. You can submit whatever colors you choose and we will talk it through with you.
Before you start: these five are inks, not a full palette Your reports are always built on a light page, and your palette does not change that. These five are the inks that print onto it.

So white cannot be one of them, and very pale colors struggle for the same reason. If your brand is white on black, your black goes in one of the five slots and the white is the paper.

Enter your own brand colors. Name each one and give it a role. All five roles need a color before you can submit, and the preview below updates live so you can see how they work together.

Three ways to fill these in:

  • Eyedropper lifts a color off your logo, website or brand guide, anywhere on screen. Chrome, Edge and Opera only.
  • Type or paste hex, RGB or HSL. We convert it for you.
  • Swatch picks a color by eye.

Working from CMYK or Pantone? Those cannot be converted here. Use the eyedropper on your brand guide, or convert them to hex first.

Color nameSwatchPickColor codeRole

Pick the web-safe pairing closest to your brand font. Every option here is a real Google Font that renders reliably in your clients' reports, on any device. If your own brand font is not web-safe, choose the closest match rather than sending us the original, because a font we cannot render live is a font your reports cannot use.

This preview loads real Google Fonts so what you see is what your reports will look like. Click a pairing below to see it rendered in its own actual typeface.

Your Brand
3.2x
Stat callouts use Tertiary
New
Links and detail text use Accent

The hex values you set here are what your clients see in every report.

The header is a gradient. Pick both ends in the two dropdowns above, or leave them and it runs Primary into a steady near-black. Your colors blend into each other the same way for stat cards, chart bars and section panels. You do not enter those separately.

Contacts

Where should we send submission confirmations and future report-ready alerts? Can be the same as your primary contact, or a shared inbox.

Billing

Used to set up your account in our billing system. No payment is collected on this form; invoicing is arranged after your application is approved.

A Few Questions

Reseller Agreement

This agreement text is a placeholder. Do not treat any submission made against this version of the form as legally binding until GBM has replaced this section with final agreement language.

Note: scroll to the very end of the agreement below to unlock the acceptance checkbox.

[PLACEHOLDER: REPLACE WITH FINAL RESELLER/LICENSING AGREEMENT TEXT BEFORE ANY REAL APPLICANT USES THIS FORM.]

This placeholder stands in for the reseller agreement between Good Bones Marketing ("GBM") and the applicant agency, governing use of the Backbone Framework under the applicant's own brand, including scope of use, fees, term, and termination.

Scroll to the bottom of this box to enable the acceptance checkbox below.

[End of placeholder text.]